The new version oft he Galaxy phones from Samsung, world be the Samsung
Galaxy A5, which has been on the market since the 31st October 2014. The
Smartphone is running on an Android (4.4.4) OS, with an aluminium body, which
weights all together 123g. The display hast he size of 5 inches, with a screen resolution
of 720 x 1280 pixels.
The
features of the new smartphone are the 5-megapixel front cameras and the 13-megapixel
front cameras. The phone provides opportunities for huge memory accessibility,
with a SD card slot and a Sim card slot.
The product
differentiates itself from other products on the current market, by its low
price for smartphones, that not many companies do and by its little features
that you cant really see and its improvements, which aren’t really
recognizable.
The
official price for the Samsung Galaxy A5 at 468,90 Euros, but currently is it
set to 420,00 Euros on the Samsung website, which also includes and external power
pack extra. Which is clearly predatory pricing from Samsung, because it is a
competition based strategy from the Company, by deliberately setting the price
lower than other Companies. Therefore more consumers of smartphones would by
their new smartphone from Samsung.
Samsung’s
hugest competition would be Apple, with their new IPhone 6/ IPhone 6+, which
aired short before the Samsung Galaxy A5. Samsung tries to compete with Apple,
by setting the price at a lower edge and therefore at a higher risk of success.
Currently does Apple sell their IPhone 6 for 690 Euros, which is a difference
of 221,10 Euros.
Samsung uses the direct selling/ Zero Level strategy,
which leads to standing on their own feet, because there is no mark up/ profit
taken by others as well does Samsung have the complete control. They decide
everything also the fixed costs that need to be taker or charged at different
places for the phone. Samsung’s strategy is to go over wholesales sales, by
contacting different mobile contract centres as Vodaphone, which therefore sell
the products to their customers.
Samsung uses their brand awareness and recognition as
their promotion strategy for their product by attracting attention – with
family products as their Samsung tablet, which uses similar features to attract
more customers.
Above
the line promotion would be adverts on websites, as well as technology business
and local Magazines, which targets a large audience, Billboards and Posters
everywhere – Tram stops etc.
Below
the line promotion would be coming directly from Samsung by e-mails to show
that a new product is available, which they can only do if a product had already
been bought before. As well as only there recognition by their brand names and
Logo.
The
Samsung Galaxy A5 is right now in the Growth state accessing the Maturity stage
soon, by its huge sells, the last few months’ weeks.
