Follow the Product: Background

Samsung Galaxy A5

The company Samsung is a South Korea based multinational Company/ Corporation that specializes itself in the business communication system. As seen with all their different mobile phones/ smartphones they have produced so far. Lee Byung-Chul in1938 in Seoul founded the Company. Samsung is one of the largest electronics device producers/ manufacturers in the whole world.

Samsung´s Logo/ Trademark is not really something special but the trademark has a meaning behind it.  The slightly tilted ellipse represents the universe and the blue in which the ellipse is fully coloured in, represents the ocean and the sky. Furthermore does the title end on the borderline, which means that Samsung is connected with the world, by being know everywhere – brand awareness.

Samsung Slogan is “Inspire the World, Create the Future”, which means that Samsung changes the world and invents new creations for us. As well referring to the “create a future” part. Does this betray the message that we will still rely on smartphones in the future and that they will keep continue be our supplier.

The product that I have chosen is one Smartphone out of their new series, which is the Samsung Galaxy A5.  The Smartphone is based on Android 4.4 with a display of 5.15 inches. The Phone has 16GB of Memory but this can be expanded to 64GB as well is this new Samsung product available in 4 different colours in Germany.

Many customers are persuaded to buy the Samsung Galaxy A5 because its different from the usual smartphones up till now from Samsung. In case of the Galaxy A5, is this the first phone which is not covered by plastic around but by metal, which is available in 4 different colours – Pearl White, Midnight-black, Platinum-Silver, Champagne-Gold.  Many people also are motivated to buy this phone because of the rewards the receive from Samsung by being their product. As for the new Samsung products, did the Company have a special offer by receiving the “My Samsung Reward” app, which gives you PAYBACK points and discounts for dine out or coffee in exchange for buying their product. Which makes the sales numbers not bias because the Company gives something as an exchange for buying their product.

Samsung is targeting with the new Galaxy A5, people who mainly focuses on music and for leisure activities, which gives you an clear idea of the target audience. Which would be teenagers, the phone is easy to use as well is the phone specialist and teenager/ young adults needs and wants from a smartphone. Therefore you can see that Samsung thinks about what their customers want. The Galaxy A5 targets the more youthful demographics of the population.

Samsung is facing a lot of issues by inventing a lot of new products, because they have a high market value, which categorises some brands at the same level. Which therefore leads to a competition between the Smartphone/ Tablet industry.

Samsung is facing competition like Apple, LG, HTC, Motorola, Nokia, Blackberry and Lenovo in the smartphone industry.  Samsung´s highest competition is Apple, LG, HTC – Motorola, Nokia, Lenovo and Blackberry are considered a minor completion against Samsung.

As to say is there a huge battle on the smartphone market by letting all these companies as mention at the top compete against each other. Considering the Phone Brand Market Shares are Samsung and Apple close to each other. Up till now does Samsung have a Market Share of 38%, where as Apple has a difference of 4%. All the other Phone Brand Companies have market shares from 2-8% each.  For that you can clearly visualise that Samsung has a higher market share but faces a lot of competition, while reaching the top.

Early Childhood Center Plagwitz

Logo from LIS

The Leipzig Early Childhood Center is a non-profit company, which is an co-educational Kindergarden that is connected to Leipzig International School. A new building for the Early childhood center, after relocating from Leipzig International School was built at Karl-Heine Strasse 95 in Plagwitz, about 1.5 km away from the main building. The ECC building had it official opening on 24.September 2014, but about 100 kids from the youngest one moved into the building on the end of June 2014. 

The mission of the ECC is shared with Leipzig International School by being able to provide high quality international education conducted in English, to children of all backgrounds, thereby supporting the regional community and promoting the international understanding.

As well did they set their motto to "Learning to be a citizen of the world".

Early Childhood Center in Plagwitz

The early childhood center aims are as their mission, by letting the kids/children interact with each other in English with children from all over the world with different backgrounds. English is their shared language, even if many children speak different languages. 

The objectives are to create a safe and stimulating learning environment, to help the children to be happy, well-balanced and interact with other children willingly and effectively. As well as to start educate the children to think and act with openness to different perspectives, values and traditions of other cultures and communities. Furthermore are the children/students enable to understand and express their selves in more than one language. 

The early childhood center is organized in two different buildings as The Leipzig International School from Grade 1-12 and the Childhood center, which is decided into many different departments. Nursery 1 (age 1-2), Nursery 2 (age 2-3), Early Years 1 (age 3-4), Early Years 2 (age 4-5) and the Early Years 3 (age 5-6), which will enter the first Grade at the main building the year after that. 

In fact that the International Schools are know all over the world, is the Early childhood center affected by the external environment, in case of the the world awareness as well s the increasing awareness of the international Kindergarten in Leipzig. Which therefore leads to expanding the kindergarten, which has already happened at LIS. Due too many kids in the early childhood, did the E.V. expand the campus, which lead to more investment into the early childhood in the last year and the year before that. 

Main Building in Schleusig

The Early childhood center provides a service of kids education and children supervision from the age of 1 year up to the age of 6 until they start with primary school.

The head of the Early Childhood center in Leipzig is Laura Willms-Jones and the head of Primary School/ Early Childhood is Sarah Brannon. 

The experience that I have gathered at the Early Childhood center is, that it is sometimes challenging to deal with 10-20 people in one group, but this is what the teachers/ educators are trained for. 

The links that can be made with the business at the Early Childhood Center and our Business Management course is the set up of an business plan as well as providing services to different people as after "school" activities as well as the normal services as education.