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| H&M Store in New York City - Times Square |
The Swedish multinational clothing retailer
Company was founded in 1969. H&M exists in 57
countries with over 3,500 stores.
The Company expanded in July 2015 700
stores in 28 markets and the planning to open 400 new stores until the end of
the year. These expansion plans were developed due to the increasing market
shares and huge total revenue they have received until August 2015.
Due to an interesting turn of market
share, did the company receive an unexpected sales result. The third-quarter
sales went up 20 percent as the company has grabbed more market share and
increasing their market share with their new marketing strategy.
The company has made a large profit
because of an increased cost caused by a strong dollar, while revenue surged to
46 billion kronor from 38.8 billion a year earlier.
This topic touches lightly the business
management syllabus by the topics Market Share and Sales Revenue of the
Company.
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| H&M stores all around the world. KEY: red --> stores/ pink --> planned stores |
CUEGIS:
Globalization= it is present by the effect
of expanding and opening new stores all around the world due to an increased
sales revenue. The money is being re-invested.
Strategy= Marketing Strategy à Advertising
