Opel sales increase

http://media.opel.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2016/opel/02-02-car-sales-up-almost-22-percent.html

Opel´s sales increased almost 22 percent in January 2016 with their passenger vehicles. 

The new astra opel model from 2015

Sales of Opel cars increased by 22 percent last month in Germany compared to the results of January 2015 to around 16000 cars. The Company has delievered an excellent results due to the high demand of the new astra opel. It was the best carmakers (Rüsselheim)result in Germany since 2008 and has shown the brand outgrow to the overall passenger car market (shown the grow by an increase of 3.4 percent).

Opel’s passenger car market share also grew by 1.2 percentage to 7.6 percent, which has been the highest value for opel for eight years.

“We managed to take the momentum into January after posting good 2015 end of year results. We really got off to a perfect start: our product offensive is paying dividends. We expect a further boost from the Astra Sports Tourer which will be delivered in Germany as of April,” said Jürgen Keller, Opel's Executive Director Sales, Marketing & Service Germany.

This article about the increased market share for opel, shows aspects of different parts of our Business Management Syllabus. For example does opel rely on marketing strategies such as Posters, Billboards, Videos or Commercial Advertisement.
It also shows the aspects that Opel is considering and changing their plans of Human Resources and are employing more skilled workers or train them to work for their Company.
Human Resources:skilled employees
Opel also focuses on a type of Production, which would be cellular production, where team work is involved to produce a lot of the same products such as the Astra Opel, which has been a key selling point for Opel. 

CUEGIS

Globalization: Globalization has been shown by the aspects of increasing their sales all around Europe, that the company gets recognized not only in Germany.
Change: As mention above has the Company gone through Human Resource changes and their opion/ aspects to it. The change was to have skilled employees and trainees (as an insurance for keeping them as their employees).

Supermarket supports Local Farmers

http://www.bbc.com/news/business-34746402

More Supermarkets are supposed to help the local Community in Zambia, because they are taking away their customer base.

Importing Goods has become so important in Zambia now, which has a huge effect on the local community that owns a farm and used to sell their goods to the locals. But now there opportunity is gone more goods are being shipped into Zambia from Supermarkets, which nearly sell everything.

Through all these losses that the community has, will they have to deal with unemployment soon, because the supermarket put every local Zambian farmer on risk now. 

This topic scopes around the business syllabus of a recent topic, which would be in the chapter Finance all about cash flow and where money is being invested.

The CUEGIS topics that this article talks about would be strategy and globalization.

A Topic is Globalization because of the awareness that more supermarkets want to ship their goods to Zambia.  Through this process does the country now rely on their suppliers to ship the goods in time to Zambia. As well do exporting goods from one country to the other count as one huge step towards globalization.

The Government is playing their strings and showing off their strategy because of the loss of goods, the government persuades supermarkets that Zambia needs their goods, because the farmers need their help.

Toyota

Toyota Market Share

 

Toyota was founded by Kiichiro Toyoda in August 28, 1937 and is located in Japan.  It is a multinational corporation with 338.875 employees worldwide as of November 2014.

Toyota is the best know car manufacturer and china and is behind the german market leader Volkswagen and BMW.

At the end of 2014 was Toyotas Market share at 3.58% and has risen quiet a bit since last time.

Toyota´s Market share has increased to 4.9% and is nearly reaching the 5% mark. In 2014 has Toyota produced and sold 213.657 Cars in Europe, where as in 2015 Toyota has already produced and sold 255.152 cars. The most successful sold car was the Toyota Yaris Hybrid with 15.305 up till March.

Through all this success will the new Aygo hopefully also be successful as his predecessor.

This short analysis scopes around the Business Management Syllabus focusing on the Topic of Market Share. This article represents that Toyota was able to increase the market share raptly by improving their models and is going now head to head with Volkswagen in Japan.   

The CUEGIS topic that this analysis focuses would be globilization as well as innovation.

 

https://www.toyota.de/news/details-2014-28.json

Will Windows be able to keep up with Apple - Market Share

Finally has Windows made a step in the right direction on the mobile phone market and is stepping up to Apple IOS. The Company had been on the top for their operating systems a while, but had a throwback with their Windows Phone.

Windows has launched their first mobile phone operating system in 2010.

The Companies market share has risen in the last three years, even with their high competition on the market.

Comparing Windows with IOS, Android and other companies, have IOS and Windows market share increased, where as Android and other operating system companies market share has fallen.

The windows phone seems to get very popular in the Europe region such as Germany and France, where their market share has increased:

Germany: 6.9% to 10.9%

France: 9.9% to 13.1%

Which means there market share has risen about 3.2 and 3.6% in the last years. Where as Apple IOS has demonstrated with their regular software updates, that it is still a very competitive company.

Great Britain: 27.9% to 33.7%

Australia: 29.3% to 37.8%

Japan: 27.1% to 33.8%

As we can see has Apple been the market leader and very hard to compete with because of there enormous market share compared to the other operating system companies.

 Both these companies have launched their new Phones with the new software’s.

Windows has launched “Windows 10” on October 6, 2015 where as Apple has launched the Iphone 6s on the 25^th September 2015. Let the competition begin, who will be the next market leader!

Windows has now to compete with the new Apple product.

This article related to the Market Share topic in the Business Management Syllabus, which refers to the revenue change and their market share change during the last year and the future that lays ahead of them.

H&M market share increase and strong growth

H&M Store in New York City - Times Square

The Swedish multinational clothing retailer Company was founded in 1969. H&M exists in 57 countries with over 3,500 stores.

The Company expanded in July 2015 700 stores in 28 markets and the planning to open 400 new stores until the end of the year. These expansion plans were developed due to the increasing market shares and huge total revenue they have received until August 2015.

Due to an interesting turn of market share, did the company receive an unexpected sales result. The third-quarter sales went up 20 percent as the company has grabbed more market share and increasing their market share with their new marketing strategy.

The company has made a large profit because of an increased cost caused by a strong dollar, while revenue surged to 46 billion kronor from 38.8 billion a year earlier.

This topic touches lightly the business management syllabus by the topics Market Share and Sales Revenue of the Company.

H&M stores all around the world. KEY: red --> stores/ pink --> planned stores

CUEGIS:

Globalization= it is present by the effect of expanding and opening new stores all around the world due to an increased sales revenue. The money is being re-invested.

Strategy= Marketing Strategy à Advertising

Samsung Galaxy S6 – disappoint profit fall

How it seems is Samsung having a difficult time with their new product that aired in April 2015. Up till now was the Korean Company very popular all around the world with their products. Especially with the new Galaxy S6 and Galaxy S6 Edge, were especially popular in Asia area but it seems like it hit the bottom in Europe and the USA.

This article is focusing on the aspects that Samsung´s expectations haven’t been met and it even ended up with a 2/4 drop in the operation profit, from 4 billion pounds that were expected. The Company had remarkable profit numbers till 2013 but since the smartphone market (Apple - USA and Xiaomi – China) increases year by year, has their annual profit dropped by 15%. The current new Samsung phone the Galaxy S6, has been such a great hit at the Asian Market, but it seems that the USA market and European Market are not so fond of this smartphone, that due to those shipments, there was a huge lost in profit. As well has their market share decreasing by 7.2%.

The Solution to these problems that Samsung can relate to is to change the new update on the S6 and Edge, to newer and more reliable ones that the phone might come back on the European market. As well would the company have the opportunity to merge to boost control over the conglomerate.

The Samsung Article, although that is just a small analysis of this weeks problem of the new Samsung product. It shows a focus on marketing and objectives. Which scopes around the Business Management Syllabus, as well does it touch the topic of market share, how it has dropped this year on the smartphone market. 

Category:

Globalization: Explains the fact that Samsung has reached to this conclusion early and tries to find new market Strategies to get the sales up.

 

Article resource 

Chinese smartphone maker mimics apples design

Logo of the chinese smartphone
Company " Xiaomi "

The Chinese smartphone maker Xiaomi copies apples and Samsung’s design. Its an easy way to think, but in Apples head of design “Jonathan Ive” are there no similarities between his design and Apples. Mr. Ive just called his designs as “theft” and “lazy”.

The Xiaomi phone takes after Samsung in the views of the start up and its name Note, which was mimicked from the Galaxy Note. But the new one has changed the opinion of chinas smartphone users.  

Launch ceremony of Mi Note in
Beijing  on 15/01/15

The Mi Note phone is now the biggest internet- connected device used in China.

Most people outside of China or away from the tech mainstream haven’t heard of Xiaomi yet even if it is an cheap good working product, because the phones were just released and they are working on their market strategies to get the phone around the globe.

All Xiami phone so far

However is Xiaomi just another Smartphone company in the popular biggest phone market against the top Android, Samsung and Apple.

Most of Xiaomi smartphones are target to people from the age of 18 till 34, its less likely as stated in the guardian that users of this phone will be over 35 years old.

In fact that Xiaomi isn’t using the target audience and the same detailed functions as Apple and Samsung, is the statement wrong that it is an copy of Apple and Samsung products, even if the outside from far away might look like it.

The case of a false claim to have copied the structure of other smartphone companies shows the aspects of the marketing mix and the demographic target in this article. In case of the Demographic target is it clearly stated that the smartphones are from age 18 till 34, but it doesn’t give specific information just as the gender or what uses the phone has. As well as the Marketing Mix such as the strategies to get more phones shifted than in 2014. In the case of shifting the phones overseas market research must be done primary or even secondary research. Such as an survey for primary research as well as Internet research for more specific and detailed sources in the case of secondary research.

Both might look similar but they
aren´t

Lufthansa

Germanys largest airline asked for a new talk with the union Officals and therefore called the strike.

Lufthansa strikes as usual again. Tueday,2nd December and 4th December 2014 because they want to phase out ist early retirement scheme, which nearly all pilots oppose off. It will be the second time this week, while again 150,000 passengers tickets have been cancelled. From short till medium-haul flights as well as Lufthansas long-haul and carco flights. Lufthaansa strikes have been reoccuring a lot since April 2014, including this one it will be all together nine times in eigth months. By resulting a lost of $160 million of the airlines operating profit.

The reasoning for this strike is so far with the current situation oft he retirement at the age of 55 with receiving 60% of their usually income until the real retire age of 65.

Lufthansa is trying to keep up with this situation by giving their pilots a raise of 5%, which will later also raise their early retirement money. As they have hoped.

The union said "despite all efforts for compromise proposals" by Lufthansa pilots during several rounds of negotiations since October, it had been unable to come to a satisfactory agreement with the company's management.

After all the strikes that have been occuring, Lufthansa has cut down its operating profit guidance for 2015 because oft he concerns of their huge competiiton as well as because of the gobal economic slowdown.

Germany Airline Company Lufthansa - Model Siegesflieger
for the Worldcup 2014 winners of Germany

The guidance for this year has been 2 billion Euros, which wasnt reached this year despite of all the number of strikes that have been occuring this year from the pilots. The operating profit was 1 billion Euros. The Airline group expects the operating profit of 2015 to be a significant like 2014, with an profit of 1 billion Euros at least.

The carrier reportedthe operating profits from the last nine months which was up to849 million Euros, while the net profits increased 235 million Euros from last year (from 247 million to 482 million Euros). 

So far has the airline Lufthansa been hit by 8 only pilot strikes by union Vereinigung Cockpit in a dispute to attempt to change the retirement as well as the pension arrangements.

Lufthansas market shares fell by 6% this morning.

This case study scopes a little bit around the Business Management Syllabus. First of all in this weeks new chapter 4, which is marketing has been represented by the market share of Lufthansa, which has been decreasing. As well as from chapter 1 the increased profit and operating profit of the company.

Labels:

Strategy: From Lufthansa to give a raise to the pilots that they stop to strike, which will stop the decreasing of the profit as well as the decreasing market share

Globalization: Is when the pilots strike so often and affect the planned flight, which are short, medium or long all around the world by the german airline.

http://www.bbc.com/news/business-30267575

http://www.bbc.com/news/business-29829762

SPREADSHIRT

Spreadshirt is one of the hugest printing production company of the whole world. By being available in 18 different markets and also in 22 different languages, to make it as easy as possible for the costumer. The company has 4 main production areas Germany, Polen, USA and Brasil. The first main seat of the Spreadshirt company is in Leipzig, which is a partner organization (partnership) with Yink and Team Shirt. The structure of the Company is put into 4 different parts the costumer, market place, online shop and the employees. Being one of the world best selling printing Company --> there needs to be a homepage in different languages. As of Spreadshirt their are 22 different ones available on the internet. The first Spreadshirt Company was founded in Leipzig.

Lukasz Godowski

The main Queater of Spreadshirt lays in Leipzig, which was founded in Mai 2001 by Lukasz Godowski and Matthias Spieß. Currently is the Company lead by Philip Rooke (CEO) and Tobias Schaugg (CFO). The Company while it was a GbR started with 200 employees but reached up to 500 employees in 2011. The head Quarter has set most of their employees in the

Matthias Speis

design department, less employees work at the production area in Leipzig. Altough that the Leipziger Spreadshirt Company is the main one but it is still the smallest one of their Quarters. Most production of their products takes place in different part of Germany, Polen and the USA. Even if the Company is placed all over the world it still sells every else the same products, only the advertisements are different, depending on the Country it is set. Alll of the quarters share the same aim.

The aim of the Company is "Your Text, Your Image on your product" which heads to the description that you can design the product of your choice how you want to wherever you are. The objectives is that all companies are set all around the world, to please the costumers with their chosen product/design and text as quickly as possible.

The vision of the company sis to provide a variety of products and the design for different events.
"Spreadshirt bietet Dir Hypnotisch Vision T-Shirt, die garantiert nicht jeder hat".
Theri mission is to impress everyone as designers, costumers, shop partners, employees and their industry. Spreadshirt wants to WOW their costumers, to show them a different aspect of design of personalized products.

The Company is organized into different departments as photography, Graphic design, ICT departments and different language departments for different country newsletters and the Hompage text also for the phone etc.
The Company seems well organized and works together with their stakeholers in projects because they aren't as developed yet.
Spreadshirt is  well organized with costume made products and in delivering the costumers goods in an express way worldwide. Their products go beyond just storage thats why Spreadshirt continues opening more production areas in Germany and Polen, that the production is quicker and can be easy shipped. Which gives them than the opportunity to launch more products.

SPREADSHIRT LEIPZIG

Altough that the Company doesn't take away a lot of space in Leipzig, they try to use as many resources as they can. For example solar energy for the light in the production area. The company doesn't waste materials, when the production made a mistake the products are given to a doss house or to the employees. Which gives the company an good image and therefore they also don't waste materials, which gives them only a less decreased output. The environment doesn't affect the company in any way, through being unstable in recycling waste materials and left over materials that aren't usable anymore.

The connection to our business management syllabus are the topics stakeholders, strategies, aim, objectives and marketing, which gives them the result in being the best of the best.

Spreadshirt is a stakeholder of Team Shirts and Yink, which is also included in their Company building in Leipzig. They share their ideas but not always do they use the same products ore sell them for the same price. As well is the Company well at marketing their products with commercials, Tv Spots, articles, and their varieties of sales on their homepage in different languages. Through having their different amount of shares at Yink and Team Shirt gives them a huge better income with just only Spreadshirt. Which can be re-invested for new projects, products and advertisement. 
The Company has a well thought through strategy by having many different advertisements and tv-spots every where and also including gift cards and sales to increase the number of costumers.

My experience at Spreadshirt Leipzig was pretty impressive, through the Graphic Design Department I was in. I enjoyed meeting new people from different cultures - which was just like school. I gathered more experience in the graphic design department in this workplace, to see how the finished work of advertisements etc. look like and how they are made. Everything was pretty impressive.