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| Logo of the chinese smartphone Company " Xiaomi " |
The Chinese smartphone maker Xiaomi copies
apples and Samsung’s design. Its an easy way to think, but in Apples head of
design “Jonathan Ive” are there no similarities between his design and Apples.
Mr. Ive just called his designs as “theft” and “lazy”.
The Xiaomi phone takes after Samsung in the
views of the start up and its name Note, which was mimicked from the Galaxy
Note. But the new one has changed the opinion of chinas smartphone users.
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| Launch ceremony of Mi Note in Beijing on 15/01/15 |
Most people outside of China or away from
the tech mainstream haven’t heard of Xiaomi yet even if it is an cheap good
working product, because the phones were just released and they are working on
their market strategies to get the phone around the globe.
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| All Xiami phone so far |
However is Xiaomi just another Smartphone
company in the popular biggest phone market against the top Android, Samsung
and Apple.
Most of Xiaomi smartphones are target to
people from the age of 18 till 34, its less likely as stated in the guardian
that users of this phone will be over 35 years old.
In fact that Xiaomi isn’t using the target
audience and the same detailed functions as Apple and Samsung, is the statement
wrong that it is an copy of Apple and Samsung products, even if the outside
from far away might look like it.
The case of a false claim to have copied
the structure of other smartphone companies shows the aspects of the marketing
mix and the demographic target in this article. In case of the Demographic
target is it clearly stated that the smartphones are from age 18 till 34, but
it doesn’t give specific information just as the gender or what uses the phone
has. As well as the Marketing Mix such as the strategies to get more phones
shifted than in 2014. In the case of shifting the phones overseas market
research must be done primary or even secondary research. Such as an survey for
primary research as well as Internet research for more specific and detailed
sources in the case of secondary research.
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| Both might look similar but they aren´t |
3/4 an interesting case and one to return to again later once more of the course has been completed. You make some good marketing links however a discussion about ethics here would be beneficial.
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