Finally has Windows made a step in the
right direction on the mobile phone market and is stepping up to Apple IOS. The
Company had been on the top for their operating systems a while, but had a
throwback with their Windows Phone.
Windows has launched their first mobile
phone operating system in 2010.
The Companies market share has risen in the
last three years, even with their high competition on the market.
Comparing Windows with IOS, Android and
other companies, have IOS and Windows market share increased, where as Android
and other operating system companies market share has fallen.
The windows phone seems to get very popular
in the Europe region such as Germany and France, where their market share has
increased:
Germany: 6.9% to 10.9%
France: 9.9% to 13.1%
Which means there market share has risen
about 3.2 and 3.6% in the last years. Where as Apple IOS has demonstrated with
their regular software updates, that it is still a very competitive company.
Great Britain: 27.9% to 33.7%
Australia: 29.3% to 37.8%
Japan: 27.1% to 33.8%
As we can see has Apple been the market leader and very hard to compete with because of there enormous market share compared to the other operating system companies.
Both
these companies have launched their new Phones with the new software’s.
Windows has launched “Windows 10” on
October 6, 2015 where as Apple has launched the Iphone 6s on the 25th
September 2015. Let the competition begin, who will be the next market leader!
Windows has now to compete with the new
Apple product.
This article related to the Market Share
topic in the Business Management Syllabus, which refers to the revenue change
and their market share change during the last year and the future that lays
ahead of them.
