Donnerstag, 25. September 2014

APPLE IS NOT THE WEEKS HERO ANYMORE !

http://www.businessweek.com/articles/2014-09-24/apple-pulls-ios-8-update-stumbling-start-for-hot-selling-iphone-6#r=lr-sr


IPHONE 6 & IPHONE 6 PLUS
How it seems, is apple having a difficult time with their new IPhone 6, even when 10 million phones have been sold.

Last week Friday, everything seemed all
right. A huge number of IPhone 6 have been sold, but now the News came in!

The reports says, the phone is to huge – its bending peoples pocket and the new IOS 8 has some problems as fingerprint scanner and voice calls since it has been released last Wednesday.


Is the new IOS the end for Apple ?

Apple is trying now everything to resolve the problems and use the chance that a person, who has already uploaded the IOS 8, can change it into the older version from IOS. Which can be a marketing strategy, that people wont dislike the new Apple product, so much.

The Apple Article, although that is just a small analysis of this weeks problem of the new apple product and IOS. It shows a focus on marketing and objectives. Which scopes around this year Business Management Syllabus, as the topics Ansoff´s Matrix and the promotion of the new IOS 8.01, to show that there will be improvement?

The fact that Apple will provide a new IOS update, there will be no problem for the Apple users. Which shows the labels globalization, change, and strategy

Globalization = that the new go around very quickly and reaches apple the opportunity to change the following problems. And shows that people are used to Apple, so therefore they don’t have a huge problem with it.

Change = The change of the IOS 8, is a huge deal for Apple and the Costumers of Apple Products.

Strategy = The Strategy is to give apple costumers to change their update back to the old IOS that they are used to and gives them time to change the problem.


Sonntag, 21. September 2014

Iphone 6 - The Marketing Hero

The New iPhone 6 is here
Samsung Galaxy Note 4 - which had
aired before iPhone 6
Ahead of all the phones, that have already been aired by Apple, is the new one on the top on all Marketing lists, even if it had just aired on Friday, 19th September 2014. 

The Apple survey shows that there is an increasing number of costumers 
( around 9-15 million ) compared to the iPhone 5s and iPhone 5c. The Costumers buy this new iPhone with a year difference of the other iPhones because of new apps and updates.

The new iPhone has an opponent, the Samsung Galaxy Note 4, which had aired before the iPhone 6. Both phones nearly look identical.
New App for iPhone 6 - which make
writing easier - SWYPE

The Article, although that it is short, shows a focus of marketing and objectives, which scopes to the Business Management Syllabus.

The fact that this product can be bought much cheaper from a different brand/ company, questions the concept of apple. Strategy, globalization, change 

These labels, were given because:
Strategy -- For Apple to air a new Phone every year, to make the people buy the new Phone, because they might miss something. Were they make more profit.
Globalization -- how famous the Apple products became that they get sold in nearly every country, in a short amount of time.


The Article can be found here: 
http://edition.cnn.com/2014/09/19/tech/mobile/best-iphone-6-apps/index.html?hpt=ibu_c2