Donnerstag, 25. September 2014

APPLE IS NOT THE WEEKS HERO ANYMORE !

http://www.businessweek.com/articles/2014-09-24/apple-pulls-ios-8-update-stumbling-start-for-hot-selling-iphone-6#r=lr-sr


IPHONE 6 & IPHONE 6 PLUS
How it seems, is apple having a difficult time with their new IPhone 6, even when 10 million phones have been sold.

Last week Friday, everything seemed all
right. A huge number of IPhone 6 have been sold, but now the News came in!

The reports says, the phone is to huge – its bending peoples pocket and the new IOS 8 has some problems as fingerprint scanner and voice calls since it has been released last Wednesday.


Is the new IOS the end for Apple ?

Apple is trying now everything to resolve the problems and use the chance that a person, who has already uploaded the IOS 8, can change it into the older version from IOS. Which can be a marketing strategy, that people wont dislike the new Apple product, so much.

The Apple Article, although that is just a small analysis of this weeks problem of the new apple product and IOS. It shows a focus on marketing and objectives. Which scopes around this year Business Management Syllabus, as the topics Ansoff´s Matrix and the promotion of the new IOS 8.01, to show that there will be improvement?

The fact that Apple will provide a new IOS update, there will be no problem for the Apple users. Which shows the labels globalization, change, and strategy

Globalization = that the new go around very quickly and reaches apple the opportunity to change the following problems. And shows that people are used to Apple, so therefore they don’t have a huge problem with it.

Change = The change of the IOS 8, is a huge deal for Apple and the Costumers of Apple Products.

Strategy = The Strategy is to give apple costumers to change their update back to the old IOS that they are used to and gives them time to change the problem.


1 Kommentar:

  1. 3.5/4 - a good article with lots of links to the syllabus that you highlight rather well. For the full 4 it would have been nice to have explained the link to Ansoff's Matrix in a little more depth. How does iOS 8 fit in?

    AntwortenLöschen