BMW MS GTS

http://www.evo.co.uk/bmw/16764/bmw-m4-gts-video-preview-the-fastest-production-bmw-road-car-ever

The new BMW MS GTS


 

BMW stands for Bayrische Motoren Werke AG (Aktiengesellschaft), which was founded on the 07.March 1916 in Munich by Harold Krüger. 
The Company is celebrated their 100th year Anniversary this year, in a couple of days. BMW is a German luxury automobile and motorcycle manufacture company, where its stock price just recently decreased by 2.02 percent. 

The Company is releasing this spring one of their most expensive cars, which is based on their M4 category of cars. This car is based in more environmently features, which will therefore cost a lot more for the consumer and the Company. 
As BMW says is this their fasted production line for a road car ever, because they are only producing 700 of this kind. 

This article links to the Business Syllabus by the topics of Promotion and Product Production. 
The BMW MS GTS is a Batch production, due to the limited (700) amount they are producing and than changing to a new product (car), however is BMW normally using Cellular Production but specifically on this car they dont. Which links to the topic of Promotion because a lot of attention is drawn on this car because its supposed to be so environmentally friendly and because of its limited edition. 

The CUEGIS Topics:

Strategy: The company is using their promotion of the MS GTS as a new strategy to draw in new customers for the limited edition car or other choices which are cheaper than this car.

Supermarket supports Local Farmers

http://www.bbc.com/news/business-34746402

More Supermarkets are supposed to help the local Community in Zambia, because they are taking away their customer base.

Importing Goods has become so important in Zambia now, which has a huge effect on the local community that owns a farm and used to sell their goods to the locals. But now there opportunity is gone more goods are being shipped into Zambia from Supermarkets, which nearly sell everything.

Through all these losses that the community has, will they have to deal with unemployment soon, because the supermarket put every local Zambian farmer on risk now. 

This topic scopes around the business syllabus of a recent topic, which would be in the chapter Finance all about cash flow and where money is being invested.

The CUEGIS topics that this article talks about would be strategy and globalization.

A Topic is Globalization because of the awareness that more supermarkets want to ship their goods to Zambia.  Through this process does the country now rely on their suppliers to ship the goods in time to Zambia. As well do exporting goods from one country to the other count as one huge step towards globalization.

The Government is playing their strings and showing off their strategy because of the loss of goods, the government persuades supermarkets that Zambia needs their goods, because the farmers need their help.

H&M market share increase and strong growth

H&M Store in New York City - Times Square

The Swedish multinational clothing retailer Company was founded in 1969. H&M exists in 57 countries with over 3,500 stores.

The Company expanded in July 2015 700 stores in 28 markets and the planning to open 400 new stores until the end of the year. These expansion plans were developed due to the increasing market shares and huge total revenue they have received until August 2015.

Due to an interesting turn of market share, did the company receive an unexpected sales result. The third-quarter sales went up 20 percent as the company has grabbed more market share and increasing their market share with their new marketing strategy.

The company has made a large profit because of an increased cost caused by a strong dollar, while revenue surged to 46 billion kronor from 38.8 billion a year earlier.

This topic touches lightly the business management syllabus by the topics Market Share and Sales Revenue of the Company.

H&M stores all around the world. KEY: red --> stores/ pink --> planned stores

CUEGIS:

Globalization= it is present by the effect of expanding and opening new stores all around the world due to an increased sales revenue. The money is being re-invested.

Strategy= Marketing Strategy à Advertising

Malaysia Airlines

Malaysia Airline brand image hasn’t been that positive these days, due to the last year´s plane crash into the Java Sea and one in the Ukraine.

The firms says that their net loss is adding up to 429 million Malaysia Ringgit, which was added up by their poor result with the higher airport landing costs in Malaysia but it was also contributed by their bad reputation in the plane service department.

To reduce the total cost has the company decided to not buy new aircrafts as it had been planned, but they will start leasing the aircrafts such as the new Airbus A350 from 2017 onwards. The deal has been offered by the Malaysian flag-carrier holdings, which offered them lease options of two A350-900s and two A330-900neo aircrafts.

These aircrafts are supposed to have new features (new designed seats for economy, business and first class), which should attract new customers.

As the Malaysia Airlines Chief Executive Officer Christoph Müller said: “The A350 is the most technologically advanced aircraft and we are confident that it will deliver exceptional passenger comfort and improve the overall efficiency of our fleet", which leads to that the Company tries very hard to win over the customers base again with new features.

Through the new leasing options, does the company receive new aircrafts, which therefore also create new job opportunities for local/ Malaysian citizens, the company estimated about 6.000 new jobs will be available from the start of 2017.

This sources scopes a little bit around the Business Management Syllabus, by touching the Human Resource Topic; by talking about the new staff/ job spots will be available by this strategy. As well does it touch the current topic Finance, where it talks about the sources of Finance, which is the main topic of this article, that the Company gets a lease, which is a long-term of finance by giving the opportunity to pay it back in 5 years or longer.  

ALIBABA INVESTING IN SNAPCHAT

Alibaba investing in Snapchat BBC NEWS

The app is a photo messaging application that was developed by Evan Spiegel, Reggie Brown and Bobby Murphy. This app lets users make pictures, record videos, add text and drawings and than send them to a controlled list of recipients. It allows users to send text and picture messages, which disappear in 10 seconds.

Its initial release was in September 2011 and is available in many different languages, which runs by its stable release on 8.1.1.

It has recently introduced advertising on its platform to start generating revenue, through that the firm says that they send 700 million snaps daily all around the world from different users.

The Chinese firm recently has provided the company with approximately $200 million in a stake.

The firm looks forward to work with the app because the firm wants to have a higher range of start-ups in the USA, because the Chinese firm has already given money to many apps around the world, but its portfolio in the USA is relatively small. Through this they make a big step towards the USA market, through brand awareness of Snapchat.

Its rare for a Chinese internet giant as Alibaba to give money to an app, that is blocked in the country China, where the Company is located.

For the firm to give money to the company, is just a aim and objective to have global reach, to more customers outside the Asian border. The Company hopes for brand recognition of Snapchat as well as on their local customer. The company wants to make there $15 billion business, which is one oft he world ´s most valuable start-ups, to make a better profit and revenue until the year ends.