BMW MS GTS

http://www.evo.co.uk/bmw/16764/bmw-m4-gts-video-preview-the-fastest-production-bmw-road-car-ever

The new BMW MS GTS


 

BMW stands for Bayrische Motoren Werke AG (Aktiengesellschaft), which was founded on the 07.March 1916 in Munich by Harold Krüger. 
The Company is celebrated their 100th year Anniversary this year, in a couple of days. BMW is a German luxury automobile and motorcycle manufacture company, where its stock price just recently decreased by 2.02 percent. 

The Company is releasing this spring one of their most expensive cars, which is based on their M4 category of cars. This car is based in more environmently features, which will therefore cost a lot more for the consumer and the Company. 
As BMW says is this their fasted production line for a road car ever, because they are only producing 700 of this kind. 

This article links to the Business Syllabus by the topics of Promotion and Product Production. 
The BMW MS GTS is a Batch production, due to the limited (700) amount they are producing and than changing to a new product (car), however is BMW normally using Cellular Production but specifically on this car they dont. Which links to the topic of Promotion because a lot of attention is drawn on this car because its supposed to be so environmentally friendly and because of its limited edition. 

The CUEGIS Topics:

Strategy: The company is using their promotion of the MS GTS as a new strategy to draw in new customers for the limited edition car or other choices which are cheaper than this car.