How it seems is Samsung having a difficult
time with their new product that aired in April 2015. Up till now was the
Korean Company very popular all around the world with their products.
Especially with the new Galaxy S6 and Galaxy S6 Edge, were especially popular
in Asia area but it seems like it hit the bottom in Europe and the USA.
This article is focusing on the aspects
that Samsung´s expectations haven’t been met and it even ended up with a 2/4
drop in the operation profit, from 4 billion pounds that were expected. The
Company had remarkable profit numbers till 2013 but since the smartphone market
(Apple - USA and Xiaomi – China) increases year by year, has their annual
profit dropped by 15%. The current new Samsung phone the Galaxy S6, has been
such a great hit at the Asian Market, but it seems that the USA market and
European Market are not so fond of this smartphone, that due to those
shipments, there was a huge lost in profit. As well has their market share
decreasing by 7.2%.
The Solution to these problems that Samsung
can relate to is to change the new update on the S6 and Edge, to newer and more
reliable ones that the phone might come back on the European market. As well
would the company have the opportunity to merge to boost control over the conglomerate.
The Samsung Article,
although that is just a small analysis of this weeks problem of the new Samsung
product. It shows a focus on marketing and objectives. Which scopes around the
Business Management Syllabus, as well does it touch the topic of market share,
how it has dropped this year on the smartphone market.
Category:
Globalization: Explains the fact that
Samsung has reached to this conclusion early and tries to find new market
Strategies to get the sales up.
