
This article is focusing on the aspects
that Samsung´s expectations haven’t been met and it even ended up with a 2/4
drop in the operation profit, from 4 billion pounds that were expected. The
Company had remarkable profit numbers till 2013 but since the smartphone market
(Apple - USA and Xiaomi – China) increases year by year, has their annual
profit dropped by 15%. The current new Samsung phone the Galaxy S6, has been
such a great hit at the Asian Market, but it seems that the USA market and
European Market are not so fond of this smartphone, that due to those
shipments, there was a huge lost in profit. As well has their market share
decreasing by 7.2%.

The Samsung Article,
although that is just a small analysis of this weeks problem of the new Samsung
product. It shows a focus on marketing and objectives. Which scopes around the
Business Management Syllabus, as well does it touch the topic of market share,
how it has dropped this year on the smartphone market.
Category:
Globalization: Explains the fact that
Samsung has reached to this conclusion early and tries to find new market
Strategies to get the sales up.