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| The New iPhone 6 is here |
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| Samsung Galaxy Note 4 - which had aired before iPhone 6 |
The Apple survey shows that there is an increasing number of costumers
( around 9-15 million ) compared to the iPhone 5s and iPhone 5c. The Costumers buy this new iPhone with a year difference of the other iPhones because of new apps and updates.
The new iPhone has an opponent, the Samsung Galaxy Note 4, which had aired before the iPhone 6. Both phones nearly look identical.
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| New App for iPhone 6 - which make writing easier - SWYPE |
The Article, although that it is short, shows a focus of marketing and objectives, which scopes to the Business Management Syllabus.
The fact that this product can be bought much cheaper from a different brand/ company, questions the concept of apple. Strategy, globalization, change
These labels, were given because:
Strategy -- For Apple to air a new Phone every year, to make the people buy the new Phone, because they might miss something. Were they make more profit.
Globalization -- how famous the Apple products became that they get sold in nearly every country, in a short amount of time.
The Article can be found here:
http://edition.cnn.com/2014/09/19/tech/mobile/best-iphone-6-apps/index.html?hpt=ibu_c2
3/4 - getting there! rather good summary of the article and use of the key concepts - just need to work on the links to the syllabus: it is not enough to say "which scopes to the Business Management Syllabus" - where are the links? There is certainly marketing links such as Product Life cycle & promotion - what about Ansoff's Matrix?
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