BMW MS GTS

http://www.evo.co.uk/bmw/16764/bmw-m4-gts-video-preview-the-fastest-production-bmw-road-car-ever

The new BMW MS GTS


 

BMW stands for Bayrische Motoren Werke AG (Aktiengesellschaft), which was founded on the 07.March 1916 in Munich by Harold Krüger. 
The Company is celebrated their 100th year Anniversary this year, in a couple of days. BMW is a German luxury automobile and motorcycle manufacture company, where its stock price just recently decreased by 2.02 percent. 

The Company is releasing this spring one of their most expensive cars, which is based on their M4 category of cars. This car is based in more environmently features, which will therefore cost a lot more for the consumer and the Company. 
As BMW says is this their fasted production line for a road car ever, because they are only producing 700 of this kind. 

This article links to the Business Syllabus by the topics of Promotion and Product Production. 
The BMW MS GTS is a Batch production, due to the limited (700) amount they are producing and than changing to a new product (car), however is BMW normally using Cellular Production but specifically on this car they dont. Which links to the topic of Promotion because a lot of attention is drawn on this car because its supposed to be so environmentally friendly and because of its limited edition. 

The CUEGIS Topics:

Strategy: The company is using their promotion of the MS GTS as a new strategy to draw in new customers for the limited edition car or other choices which are cheaper than this car.

Opel sales increase

http://media.opel.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2016/opel/02-02-car-sales-up-almost-22-percent.html

Opel´s sales increased almost 22 percent in January 2016 with their passenger vehicles. 

The new astra opel model from 2015

Sales of Opel cars increased by 22 percent last month in Germany compared to the results of January 2015 to around 16000 cars. The Company has delievered an excellent results due to the high demand of the new astra opel. It was the best carmakers (Rüsselheim)result in Germany since 2008 and has shown the brand outgrow to the overall passenger car market (shown the grow by an increase of 3.4 percent).

Opel’s passenger car market share also grew by 1.2 percentage to 7.6 percent, which has been the highest value for opel for eight years.

“We managed to take the momentum into January after posting good 2015 end of year results. We really got off to a perfect start: our product offensive is paying dividends. We expect a further boost from the Astra Sports Tourer which will be delivered in Germany as of April,” said Jürgen Keller, Opel's Executive Director Sales, Marketing & Service Germany.

This article about the increased market share for opel, shows aspects of different parts of our Business Management Syllabus. For example does opel rely on marketing strategies such as Posters, Billboards, Videos or Commercial Advertisement.
It also shows the aspects that Opel is considering and changing their plans of Human Resources and are employing more skilled workers or train them to work for their Company.
Human Resources:skilled employees
Opel also focuses on a type of Production, which would be cellular production, where team work is involved to produce a lot of the same products such as the Astra Opel, which has been a key selling point for Opel. 

CUEGIS

Globalization: Globalization has been shown by the aspects of increasing their sales all around Europe, that the company gets recognized not only in Germany.
Change: As mention above has the Company gone through Human Resource changes and their opion/ aspects to it. The change was to have skilled employees and trainees (as an insurance for keeping them as their employees).