BMW MS GTS

http://www.evo.co.uk/bmw/16764/bmw-m4-gts-video-preview-the-fastest-production-bmw-road-car-ever

The new BMW MS GTS


 

BMW stands for Bayrische Motoren Werke AG (Aktiengesellschaft), which was founded on the 07.March 1916 in Munich by Harold Krüger. 
The Company is celebrated their 100th year Anniversary this year, in a couple of days. BMW is a German luxury automobile and motorcycle manufacture company, where its stock price just recently decreased by 2.02 percent. 

The Company is releasing this spring one of their most expensive cars, which is based on their M4 category of cars. This car is based in more environmently features, which will therefore cost a lot more for the consumer and the Company. 
As BMW says is this their fasted production line for a road car ever, because they are only producing 700 of this kind. 

This article links to the Business Syllabus by the topics of Promotion and Product Production. 
The BMW MS GTS is a Batch production, due to the limited (700) amount they are producing and than changing to a new product (car), however is BMW normally using Cellular Production but specifically on this car they dont. Which links to the topic of Promotion because a lot of attention is drawn on this car because its supposed to be so environmentally friendly and because of its limited edition. 

The CUEGIS Topics:

Strategy: The company is using their promotion of the MS GTS as a new strategy to draw in new customers for the limited edition car or other choices which are cheaper than this car.

Opel sales increase

http://media.opel.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2016/opel/02-02-car-sales-up-almost-22-percent.html

Opel´s sales increased almost 22 percent in January 2016 with their passenger vehicles. 

The new astra opel model from 2015

Sales of Opel cars increased by 22 percent last month in Germany compared to the results of January 2015 to around 16000 cars. The Company has delievered an excellent results due to the high demand of the new astra opel. It was the best carmakers (Rüsselheim)result in Germany since 2008 and has shown the brand outgrow to the overall passenger car market (shown the grow by an increase of 3.4 percent).

Opel’s passenger car market share also grew by 1.2 percentage to 7.6 percent, which has been the highest value for opel for eight years.

“We managed to take the momentum into January after posting good 2015 end of year results. We really got off to a perfect start: our product offensive is paying dividends. We expect a further boost from the Astra Sports Tourer which will be delivered in Germany as of April,” said Jürgen Keller, Opel's Executive Director Sales, Marketing & Service Germany.

This article about the increased market share for opel, shows aspects of different parts of our Business Management Syllabus. For example does opel rely on marketing strategies such as Posters, Billboards, Videos or Commercial Advertisement.
It also shows the aspects that Opel is considering and changing their plans of Human Resources and are employing more skilled workers or train them to work for their Company.
Human Resources:skilled employees
Opel also focuses on a type of Production, which would be cellular production, where team work is involved to produce a lot of the same products such as the Astra Opel, which has been a key selling point for Opel. 

CUEGIS

Globalization: Globalization has been shown by the aspects of increasing their sales all around Europe, that the company gets recognized not only in Germany.
Change: As mention above has the Company gone through Human Resource changes and their opion/ aspects to it. The change was to have skilled employees and trainees (as an insurance for keeping them as their employees).

Supermarket supports Local Farmers

http://www.bbc.com/news/business-34746402

More Supermarkets are supposed to help the local Community in Zambia, because they are taking away their customer base.

Importing Goods has become so important in Zambia now, which has a huge effect on the local community that owns a farm and used to sell their goods to the locals. But now there opportunity is gone more goods are being shipped into Zambia from Supermarkets, which nearly sell everything.

Through all these losses that the community has, will they have to deal with unemployment soon, because the supermarket put every local Zambian farmer on risk now. 

This topic scopes around the business syllabus of a recent topic, which would be in the chapter Finance all about cash flow and where money is being invested.

The CUEGIS topics that this article talks about would be strategy and globalization.

A Topic is Globalization because of the awareness that more supermarkets want to ship their goods to Zambia.  Through this process does the country now rely on their suppliers to ship the goods in time to Zambia. As well do exporting goods from one country to the other count as one huge step towards globalization.

The Government is playing their strings and showing off their strategy because of the loss of goods, the government persuades supermarkets that Zambia needs their goods, because the farmers need their help.

Toyota

Toyota Market Share

 

Toyota was founded by Kiichiro Toyoda in August 28, 1937 and is located in Japan.  It is a multinational corporation with 338.875 employees worldwide as of November 2014.

Toyota is the best know car manufacturer and china and is behind the german market leader Volkswagen and BMW.

At the end of 2014 was Toyotas Market share at 3.58% and has risen quiet a bit since last time.

Toyota´s Market share has increased to 4.9% and is nearly reaching the 5% mark. In 2014 has Toyota produced and sold 213.657 Cars in Europe, where as in 2015 Toyota has already produced and sold 255.152 cars. The most successful sold car was the Toyota Yaris Hybrid with 15.305 up till March.

Through all this success will the new Aygo hopefully also be successful as his predecessor.

This short analysis scopes around the Business Management Syllabus focusing on the Topic of Market Share. This article represents that Toyota was able to increase the market share raptly by improving their models and is going now head to head with Volkswagen in Japan.   

The CUEGIS topic that this analysis focuses would be globilization as well as innovation.

 

https://www.toyota.de/news/details-2014-28.json

Business Travel Market

 

Increase of Business Travel Budget in 2015/2016

German businesses invest a lot of money for traveling purposes in Germany, Britain, France, Spain and Italy.

A lot of money is spend on business travel which suffered the financial downturn for companies and therefore has the Business Travel association decided to rise the budget by 6 percent annually in 2015 and 2016.

A lot has happened since 2009, the budget back than was $171.7 billion, which went up to 187.3 billion in 2014 and now will it take the market to 210.6 billion, which is about 2.4% more annual money than in 2014.

"The study shows that the European economy is gathering steam and beginning to put its economic woes in the rear-view mirror," said Catherine McGavock

However in Germany has the largest business travel market in the western Europe region made a estimate of $57.9 billion, spending is set to rise 9.5 percent in 2016, while In Britain is expecting a raise of 6.2 percent driven by lower fuel costs.

This picture represents passengers leaving Terminal 2 of Heathrow Airport

Meanwhile will France have a growth of 3.4 percent and Italy 1.9 percent because they have a weaker economic growth.

The Increase of Business Travel Budget is touching the Business Management Chapter of Finance focusing on the Business Travel Market investing money. 

This Article represents the idea of why the government decided to invest more money onto the market, which can therefore bee used by business and of course is the government making ethical decisions to have bias numbers to the specific regions according to their economic growth.